The Iloilo City Council will study whether or not to approve the proposed modified design of the city’s corporate logo which has been proposed by the National Historical Commission of the Philippine.
Councilor Nielex Tupas, chairman of Committee on Tourism, Culture and Historical Affair said they will conduct a committee hearing with the tourism officers of the city, the Iloilo City Cultural Heritage Conservation Council and other concerned agencies before making a decision.
Other councilors, including Perla Zulueta, Plaridel Nava and Joshua Alim meanwhile questioned if there is really a need to modify the current logo.
Alim noted that current logo of the city was created during the time of the Spaniards, and reflects the city’s nobility.
Nava meanwhile said that the modified logo must be examined since this will reflect the image of the city.
In their letter, the NHPC states that the said modification of design is based on the basic heraldic rules embodied in Republic Act 8491 or the “The Flag Heraldic Code of the Philippines.”
The NHPC states that all logos of the local government units in the country will have uniform formats but only the year and the symbol that represents the industry will vary.
Among the symbolism reflected on the proposed modified city logo are; circle, signifying unity among the city’s constituents; sun, derived from the Philippine Flag, represents progress and a bright future; three stars, represent the Luzon, Visayas and Mindanao; cross, represents Christianity and signifies people’s faith in God; mountain, represents Bondulan Mountain, which symbolizes protection of the environment; river, represents Iloilo river which is the source of aquatic resources; boat, represents the tourism industry of the city; structure, represents Fort San Pedro, which symbolizes the City’s rich historical past, 1890, the year the City Government of Iloilo was established under the Bacerra Law of 1889 on February 7, 1890 and the colors blue, red, white and golden yellow are derived from the Philippine Flag.
Once approved at the City Council, the logo will be submitted to the Office of the President for approval and will become the city’s corporate logo.*
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